Why come to Florence?
Florence, the heart of the Italian Renaissance, is a city where history, art, and culture come to life in a stunning setting. Known for its world-class museums, extraordinary architecture, and vibrant atmosphere, Florence is a must-visit destination for both leisure and business travellers. As the capital of Tuscany, it offers the perfect blend of city elegance and natural beauty, with rolling hills, vineyards, and charming villages just a short drive away.
A hub for art lovers and history enthusiasts, Florence is home to renowned museums like the Uffizi Gallery and the Accademia, while its vibrant piazzas, bustling markets, and exquisite cuisine offer an authentic taste of Italian life. Combined with its rich heritage, excellent MICE infrastructure, and stunning venues, Florence is the ideal destination for corporate events, conferences, and incentive programs.



Things to do in Florence.
Art & History
Florence is an open-air museum, with iconic landmarks such as the Cathedral of Santa Maria del Fiore (Duomo), the Uffizi Gallery, and the Ponte Vecchio. Wander through charming streets lined with Renaissance-era architecture, and immerse yourself in the city’s art and history. Visit the Palazzo Pitti, the Accademia Gallery (home to Michelangelo’s David), and marvel at the treasures housed in the Basilica di Santa Croce.
Tuscany’s Scenic Countryside
Florence is the gateway to Tuscany, a region famous for its picturesque countryside, historic towns, and world-renowned vineyards. Explore charming medieval villages like San Gimignano, Volterra, and the stunning hilltop town of Siena, or enjoy scenic views of vineyards and olive groves during a wine tour or cooking class. Tuscany’s vineyards offer the perfect backdrop for outdoor meetings, incentive programs, and team-building activities.
Unique Experiences in Florence
Fashion & Shopping Tour - Discover Florence’s shopping scene, from luxury boutiques on Via de' Tornabuoni to artisan workshops in San Lorenzo Market. Explore designer brands like Gucci and Ferragamo or enjoy discounts at The Mall Luxury Outlet. Don’t miss handcrafted leather goods, jewelry, and antiques.
Florence Gelato Masterclass - Dive into the art of gelato-making with a hands-on class using fresh, local ingredients. Savor your creations and tour Florence’s historic center, sampling the city’s finest gelato.
Private Wine Tasting in Tuscany- Experience Tuscany’s vineyards with a private wine tour. Visit a winery, explore the cellars, and enjoy a wine tasting paired with local cheeses and olive oils in a cultural and flavourful journey.
Cooking Class in a Historic Villa - Learn to prepare classic Italian dishes in a Tuscan villa. Create fresh pasta, risotto, or desserts using local ingredients, and savor your meal with a glass of wine in a picturesque setting.
Classic Car Tour Through Tuscany - Drive a vintage Italian sports car through Tuscany’s scenic countryside. Explore historic villages, enjoy stunning landscapes, and create unforgettable memories—ideal for unique group experiences.
Teambuilding & CSR Activities
Florence offers a variety of teambuilding activities that combine culture, nature, and local traditions. From a scavenger hunt through the historic centre to a wine-tasting challenge, there are countless ways to engage teams and encourage collaboration. For CSR activities, volunteer opportunities include working with local communities or participating in environmental projects in the Tuscan countryside.
Exceptional Venues & Culinary Experiences
Florence is home to a wide variety of venues for every type of event. From stunning palaces and Renaissance villas to contemporary museums and rooftop terraces with sweeping views of the city, there is no shortage of extraordinary settings for your next event. Florence’s food scene is equally impressive, with Michelin-starred restaurants, traditional trattorias, and trendy food markets offering exceptional dining options for corporate dinners, gala events, and incentives.
Sustainable & Innovative
Florence and Tuscany are at the forefront of sustainable tourism. The region offers eco-friendly venues, green meeting solutions, and initiatives focused on reducing waste and energy consumption. With its commitment to sustainability, Florence is an ideal destination for companies looking to host responsible events while still enjoying the best of Italy.
Florence is a city of charm, history, and creativity, making it the perfect destination for unforgettable events, inspiring incentive programs, and memorable teambuilding experiences. Whether you're hosting a corporate conference or organizing a once-in-a-lifetime incentive trip, Florence delivers an experience like no other.